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Brief about the Brand
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Problem
The Brand focuses on Manufacturing and selling electronics products. They had multiple stores across the city with a target audience confined to a small radius of 3-4 Km with a very less margin of return. This made it difficult for them to acquire any audience and negatively impacted their business and revenue. That’s when they connected with us(Doval Enterprises)
Market Research
We started off with doing market research to understand what competitors are doing to get revenue that Ronix Electronics is lacking, we studied the organic and inorganic markets of competitors like Vijay Sales, Sargam Electronics and E-shop; to understand how they engaged with their audience.
Trial Ad Campaign
The Brand focuses on Manufacturing and selling electronics products. They had multiple stores across the city with a target audience confined to a small radius of 3-4 Km with a very less margin of return. This made it difficult for them to acquire any audience and negatively impacted their business and revenue. That’s when they connected with us(Doval Enterprises)
Results from Trial
After 7-10 days of trial ad campaigns, we looked out for the best-performing locations were New Ashok Nagar, Goyla Dairy and Sonia vihar; Targeting the age group to be 25-50 years old; and the creatives that worked were AC & TV graphic and store video ad
Changes From Data:
We focused on the targeting and objective that worked best during the trial phase. New creatives were made based on the pattern of creatives that worked best to acquire the audience.
Result Optimisation
Ads optimisation is required as ads performance reduces after a while. This optimisation includes creatives, targeting and location. We then focused on New Ashok Nagar, Goyla dairy and the type of creatives that worked: Video ads and Graphic ads.
Margin Challenge
Even after getting a good return on their ad spent, Ronix Electronics was not satisfied with the revenue because their margin of gain was very small as they focused on selling other brands like Voltas, LG and Samsung. Along with that, the huge number of leads were not getting converted which also affected their business.
Strategic Solution
After a strategic meeting with the Ronix team, We suggested they should focus on Oscar, their own brand as the revenue margin in oscar products was high. For the sales process, our team decided to audit their sales call to provide them with the loophole in the process of many leads getting wasted.
Results
With Ads focusing on the Oscar brand that gave them an almost 60% margin, they had started to grow their revenue. Our team found the basic mistakes in their sales pitch and follow-ups, which were then brought to their notice and worked on.
Scaling
With results and conversions in their favour Ronix electronics has recently opened another store in Karol Bagh, Delhi.